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Transfer Unit

Research and practice of science communication


Project lead

Ricarda Ziegler

Tel.: 030 2062295-40




Exchange between research and practice

The Transfer Unit promotes the exchange between research and practice of science communication. On the one hand, the project aims to make science communication researchers aware of the know-how and experience of practitioners and thus inspire new research. This will enable more targeted research on topics that are relevant and interesting for science communication practice. On the other hand, the Transfer Unit will make findings from science communication research accessible to practitioners. To that end, systematic analyses of research findings on questions that are relevant to science communication practice will be conducted and the results will be made available to practitioners in a form that is understandable and useful for everyday practice. By doing so, the Transfer Unit makes a sustainable contribution to the professionalization of science communication practice. The Transfer Unit is a project at the interface of science communication research and practice and thus contributes to their interaction. The project promotes a dialogue between science communication research and practice and conducts exchange formats.




exchange between research and practice

The Transfer Unit promotes the exchange between research and practice of science communication. It thus contributes to an informed practice and increases the awareness of research for open questions and needs of practice.



By building a network of research and practice, the project aims to contribute to a stronger orientation of science communication practice towards research findings and thus to its professionalization. At the same time, the Transfer Unit wants to make science communication research aware of the practitioners’ experiences and needs. This will allow researchers to gain insights into research questions that are relevant to practice.

target audiences

The Transfer Unit addresses three groups in particular:

Researchers and lecturers in the field of science communication, whose findings make a decisive contribution to the theoretical foundation of science communication. At the same time, they are the recipients of the practical perspectives identified in the Transfer Unit, which they can address in newly initiated research projects. 

Practitioners of science communication (professional communicators as well as communicating scientists), who can benefit from the tools that the Transfer Unit provides to make research findings available to practice. At the same time, the Transfer Unit gives them the opportunity to raise open questions about science communication research, as well as to put the research findings into perspective based on their practical expertise. 

Science communication researchers and practitioners alike benefit from the opportunities for dialogue the Transfer Unit offers, which enable them to engage in conversation and exchange ideas about science communication. 

Last but not least, the Transfer Unit addresses decision-makers in science policy and management. The project’s activities are intended to strengthen decision-makers’ understanding of informed, effective and responsible science communication for the further development of the science communication landscape.

Partners and responsibilities

The Transfer Unit is a joint project between Wissenschaft im Dialog (WiD) and the Berlin-Brandenburg Academy of Sciences and Humanities (BBAW). The Federal Ministry of Education and Research (BMBF) is funding the project for three years. 

The Transfer Unit facilitates the definition of common needs of practitioners, compiles and systematizes findings by international science communication research, and makes them easily accessible to practitioners. In addition, the Transfer Unit aims to initiate further collaborations in which researchers and practitioners address questions that have not been sufficiently explored yet. 

WiD is responsible for developing communication formats and making the research findings of the Transfer Unit available to practitioners. Digital science briefs, factsheets, tools as well as digital and analogue workshops and other discussion formats are planned. WiD plays a key role in the analysis of practitioners’ needs via various formats and channels, identifying open questions from practitioners, and making these available to the research community. WiD is furthermore responsible for the preparation and implementation of a transfer conference to bring science communication research and practice together in 2023/2024.

The BBAW designs and thematically plans multidisciplinary metastudies to address the open questions by science communication practice. From mid-2022, the studies will be conducted by the academic staff of the Transfer Unit as well as external researchers. The results of the studies will be made available through the various transfer formats designed by WiD.